Just Two in Five Americans Read Newspaper Daily - Jan 14, 2010
by The Center for the Future of Museums News Department
Just two in five US adults (43%) say they read a daily newspaper—either online or in print—almost every day, while 72% read one at least once a week and 81% read one at least once a month, according to a December 2009 Adweek Media/Harris Poll.
More details are available from the Marketing Charts website, in an article that gathers other recent poll data about the declining (and aging) readership. Bad news for newspapers—but also for museums? Maybe, when the results say that monetizing online content is still extremely difficult.
by The Center for the Future of Museums News Department
Just two in five US adults (43%) say they read a daily newspaper—either online or in print—almost every day, while 72% read one at least once a week and 81% read one at least once a month, according to a December 2009 Adweek Media/Harris Poll.
More details are available from the Marketing Charts website, in an article that gathers other recent poll data about the declining (and aging) readership. Bad news for newspapers—but also for museums? Maybe, when the results say that monetizing online content is still extremely difficult.