Tomorrow in the Golden State: Museums and the Future of California

The coming decades will bring massive changes in our society: political, financial, cultural, technological and ecological. These forces will contribute to the stress communities experience and museums can play a vital role in preparing for and responding to these challenges. As trusted conveners, museums can lead their communities in exploring where current trends may take us, identifying preferred futures and helping bring them into being. This resource guide supports museums in embracing this role as leaders in realizing preferred futures. The California Association of Museums and AAM hope to encourage museum practitioners to develop the habit of futures thinking: scanning for change, forecasting where trends and events may take us, envisioning potential futures and integrating the resulting insights into their planning.
Tomorrow-in-the-Golden-State
Tomorrow in the Golden State presents:
  • A brief overview of future studies and forecasting—the why and how of it.
  • An overview of trends and events that may shape California and its museums in coming decades.
  • Five scenarios of potential futures to stimulate your thinking and catalyze conversation.
  • Suggestions for how to integrate the results of these discussions into institutional planning and encourage community action.
  • Agendas, potential invite lists and notes on logistics to help plan a forecasting session.
  • List of additional resources to support deeper exploration of the future.
While the guide is targeted for California museums, it is broadly applicable to museums of all types across the U.S. We encourage museums to use this to guide exploration of the future and inform long-range planning.  

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Tomorrow in the Golden State builds on the results of a working session, “Forecasting the Future of California Museums,” held in Los Angeles on May 25, 2010 at the AAM annual meeting. The session was organized to mark the 30th anniversary of CAM. CAM invited CFM to lead participants in an exploration of the next 30 years and beyond. This working session was led by futurist Garry Golden of Oliver Kaizen, a next generation communications agency focused on the future of mobility and infrastructure.

The working session that shaped this guide was made possible with the generous support of:

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